Social and Cultural Sustainability in Practice: Empowering Communities through Tourism in Thailand

Theme:Trends and Current Issues
Specialisms:N/A
Presenter: Prof. Watsida Boonyanmethaporn (Fern Sucher), National Institute of Development Administration (NIDA), Thailand
Facilitator: Prof. Catherine Cheung, SHTM
Date:03 Jun 2025
Time:11:30 AM - 12:30 PM
Venue:AG206

How does community-based tourism (CBT) and socially responsible initiatives in Thailand contribute to sustainable development goals, particularly in rural and marginalised areas? Drawing from firsthand project experience, the talk will highlight grassroots innovations, local entrepreneurship, and partnerships that foster inclusive growth and cultural preservation. Real-world examples will demonstrate how academic knowledge and local wisdom can be integrated to empower communities, promote cultural sustainability, and strengthen small businesses.

Learning Objectives:

  • Understand the role of tourism in achieving social and cultural sustainability
  • Learn how small-scale entrepreneurs and communities benefit from sustainable tourism projects
  • Discover practical strategies to engage communities and apply responsible tourism models

Speaker's bio:

Dr Watsida Boonyanmethaporn (Fern Sucher) is a Thai academic with a heart for people, places, and purpose. With over 15 years of experience in sustainable tourism and education, she helps connect communities, cultures, and classrooms—across ASEAN and beyond. Currently serving as an Associate Dean for Planning, Quality Assurance, and Academic Services, and Director of the ASEAN Tourism Professional Center, she is passionate about creative tourism, lifelong learning, and turning insight into impact.

Speaker's profile:

Dr Watsida Boonyanmethaporn (Fern Sucher)

Assistant Professor in Tourism and Hospitality Management
Associate Dean for Planning, Quality Assurance, and Academic Services
Graduate School of Tourism Management (GSTM)
National Institute of Development Administration (NIDA)

This activity is jointly organised by CoP on Education for Sustainable Development, SHTM and EDC.

EDC Coordinator: Joanna Kwan